This text is intended to serve as an overview/framework of critical issues of marketing management. It aims to reinforce the cross-functional nature of marketing and includes material on relationship marketing as well as creativity, vision, values and strategic partnerships.

A Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing)

Business & Money

Peter, J. Paul

Management & Leadership

McGraw/Irwin,2002 9TH EDITION

Marketing Management, 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.

Marketing Management

Donnelly, Jr,James

Marketing & Sales

McGraw-Hill/Irwin

Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

MARKETING MANAGEMENT

This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp

Marketing management: Knowledge and skills : text, analysis, cases, plans

Business Publications

Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility.  The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies.  The six stage learning approach is the focus of the seven unique sections of the book.  Each section has as its objective either knowledge enhancement or skill development, or both.  The framework and structure of the book is integrated throughout the sections of the new edition.  The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Marketing Management: Knowledge and Skills: Text, Analysis, Cases, Plans

Bpi/Irwin

This text/casebook covers basic marketing principles, marketing problem analysis, and developing original marketing plans, and analyzes marketing management and strategic marketing cases from various industries and time periods. Details essentials of marketing research, consumer and organizational buyer behavior, new product planning, distribution and pricing, and international marketing. Includes b&amp;w photos and two-color diagrams. Annotation copyright Book News, Inc. Portland, Or.

Marketing Management: Knowledge and Skills (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Donnelly, James H.

Richard d Irwin

Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

A Preface to Marketing Management

Economics

McGraw-Hill.

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