Marketing Management
Description:
Marketing Management, 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.
Best prices to buy, sell, or rent ISBN 9780073137636
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- Marketing Management: Knowledge and Skills (6th Edition)James H Donnelly Jr J Paul PeterEdition:SixthISBN-13:9780071181303
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- Marketing Management: Knowledge and SkillsJ. Paul PeterEdition:10ISBN-13:9780071221122
- Marketing ManagementJ. Paul Peter; James H. Donnelly, Jr.Edition:8thISBN-13:9780071107228
Marketing Management
J. Paul Peter; James H. Donnelly, Jr.
Edition:8th
ISBN-13:9780071107228
Marketing Management: Knowledge and Skills (6th Edition)
James H Donnelly Jr J Paul Peter
Edition:Sixth
ISBN-13:9780071181303
Marketing Management: Knowledge and Skills
J. Paul Peter; James H. Donnelly
Edition:7Rev Ed
ISBN-13:9780071215053
Marketing Management: Knowledge and Skills
J. Paul Peter
Edition:10
ISBN-13:9780071221122
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