Marketing Management

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Marketing Management image
ISBN-10:

0071107223

ISBN-13:

9780071107228

Edition: 8th
Released: Jan 01, 2006
Format: Paperback, 0 pages

Description:

"Marketing Management, 9/e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

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The Marketing Management book is in very low demand now as the rank for the book is 12,434,426 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

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