Marketing Management

(2)
Marketing Management image
ISBN-10:

007125983X

ISBN-13:

9780071259835

Author(s): J. Paul Peter
Edition: 8th
Released: Jan 01, 2006
Format: Paperback, 0 pages

Description:

"Marketing Management, 8/e", by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.

Best prices to buy, sell, or rent ISBN 9780071259835




Related Books

Frequently Asked Questions about Marketing Management

You can buy the Marketing Management book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from and is $ for the .

The price for the book starts from $13.74 on Amazon and is available from 5 sellers at the moment.

If you’re interested in selling back the Marketing Management book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.

As for the Marketing Management book, the best buyback offer comes from and is $ for the book in good condition.

Not enough insights yet.

Not enough insights yet.