Provides the student with an understanding of the inter-relationship of the various activities that retailers face daily. Shows how retailers must use both creativity &amp; analytical skills in order to solve the problems of today's fast-paced environment.

RETAILING,3E

Business & Money

Dunne, Patrick M.

Lusch, F.

Management & Leadership

South-Western College Pub

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Geoffrey A. Moore

HarperBusiness

The landmark translation, based on the "Linyi text" that predates all previous versions by 1,000 years
"There is no doubt that J. H. Huang's new translation of Sun-tzu will be valuable to scholars of military art for many years to come. ... An important work." —General H. Norman Schwarzkopf
"The Linyi verion of Sun-tzu provides a fresh new interpretation of Sun-tzu's classic works. As the oldest version yet discovered, it lays strong claim to the closet adherence of Sun-tzu's true intent." —General David W. Barno
Sun-tzu's The Art of War is the classic work on strategic thinking. Throughout recorded history, Sun-tzu's wisdom, rules, and philosophy have been eagerly embraced by warriors, leaders, and gentle contemplators alike.
This edition is an entirely new text based on manuscripts discovered in Linyi, China, in 1972 that predate all previous texts by as many as one thousand years. To better convey Sun-tzu's original intent, translator, researcher, and interpreter J. H. Huang traced the roots of the language to Sun-tzu's own time—before 221 b.c. In addition to his wonderfully clear interpretation, Huang gives readers an introduction to the history behind The Art of War, includes six appendices—five of which were uncovered at Linyi and are not available in any other edition—and offers his own insightful comments on the meaning of the text.

The Art of War: The Definitive Translation of the Linyi Text (Harper Perennial Modern Classics)

Sun Tzu

Huang, J H

Science & Math

Harper Perennial Modern Classics

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. 
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream (Collins Business Essentials)

Moore, Geoffrey A.

Job Hunting & Careers

Harper Business

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Industries

Retailing Management focuses on the broad spectrum of retailers, both large and small, that sell merchandise or services. What makes the Levy et al. text unique is the emphasis on key strategic issues, financial considerations, and store management. Levy includes descriptive, step-by-step, and conceptual material so that students can fully understand the essential concepts needed to excel in the workplace. 
With a beautiful new design that reflects the dynamic nature of the retailing environment, the third Canadian edition of Retailing Management has also seen extensive content updates in order to meet the needs of students and instructors alike. In addition to a new visual text design, Retailing Management has undergone an extensive revision of the math chapters. Levy provides even more tools and better organization to ensure student success with retail math.

Retailing Management

Levy,Michael

Weitz,Barton

Beattie, Sheryn

Watson, Dea

Marketing & Sales

McGraw-Hill/Ryerson

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.

Advertising & Promotion (Fourth Canadian Edition)

George E. Belch

Essentials of Marketing: A Global-Managerial Approach

Unknown Author

Economics

Richard d Irwin

Marketing, 2nd Cdn Ed. With Connect Access Card

Dhruv Grewal

Michael Levy

Ajax Persaud

Shirley Lichti

McGraw-Hill Ryerson Higher Education; Canadian edi

Covering contemporary design and development issues, such as identifying customer needs, design for manufacturing, prototyping and industrial design, this text presents a set of step-by-step product development methodologies aimed at bringing together the marketing, design and manufacturing functions of an enterprise. Designed for graduate and senior undergraduate business, engineering and industrial design courses, this book uses integrative methodologies to facilitate problem-solving and decision-making among people with different disciplinary perspectives, reflecting the current industry trend to perform product design and development in cross-functional teams.

Product Design and Development

Karl T. Ulrich

McGraw-Hill College

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