<p>Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.</p>

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Business & Money

Geoffrey A. Moore

Management & Leadership

HarperBusiness

<p>Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.</p>

Industries

This work offers ideas for marketing new high-technology products. It suggests fresh marketing strategies to help with selling innovative new products so that the not untypical situation of new items being received well by the few but not by the public at large can be avoided.

Crossing the Chasm

Capstone Publishing

See the best price to sell, buy, or rent books by Geoffrey A. Moore. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Geoffrey A. Moore

See the best price to sell, buy, or rent books by Geoffrey A. Moore. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm