Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers image
ISBN-10:

0060517123

ISBN-13:

9780060517120

Edition: Revised
Released: Aug 01, 2006
Publisher: HarperBusiness
Format: Paperback, 227 pages

Description:

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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