Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Best prices to buy, sell, or rent ISBN 9780060517120
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- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersMoore, Geoffrey A.Edition:First EditionISBN-13:9780887307171
- Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)Moore, Geoffrey A.Edition:3ISBN-13:9780062292988
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- Crossing the Chasm: Marketing and Selling Technology Products to Mainstream CustomersMoore, Geoffrey A.Edition:Copyright 1991ISBN-13:9780887305191
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersMoore, Geoffrey A.Edition:First EditionISBN-13:9780887307171
- Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)Moore, Geoffrey A.Edition:3ISBN-13:9780062292988
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