Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Description:
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
Best prices to buy, sell, or rent ISBN 9780062292988
Related Books
- 1
- 2
- 3
- 4
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersMoore, Geoffrey A.Edition:First EditionISBN-13:9780887307171
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersGeoffrey A. MooreEdition:RevisedISBN-13:9780060517120
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersGeoffrey A. MooreEdition:RevisedISBN-13:9780066620022
- Crossing the Chasm: Marketing and Selling Technology Products to Mainstream CustomersMoore, Geoffrey A.Edition:Copyright 1991ISBN-13:9780887305191
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersMoore, Geoffrey A.Edition:First EditionISBN-13:9780887307171
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersGeoffrey A. MooreEdition:RevisedISBN-13:9780060517120
Frequently Asked Questions about Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
The price for the book starts from $5.84 on Amazon and is available from 115 sellers at the moment.
If you’re interested in selling back the Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) book, the best buyback offer comes from and is $ for the book in good condition.
The Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) book is in average demand now as the rank for the book is 15,139 at the moment. It's an average rank, and the book has a moderate amount of sales on Amazon. At the same time, a book which is 5 years old, and still in the top 50k most of the time - that’s a book doing really well.
The highest price to sell back the Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) book within the last three months was on November 18 and it was $0.50.