Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers image
ISBN-10:

0887305199

ISBN-13:

9780887305191

Edition: Copyright 1991
Released: Jan 01, 1991
Publisher: HarperCollins
Format: Hardcover, 224 pages

Description:

Examines marketing strategies for high-tech products and why they differ from those in other industries.

Best prices to buy, sell, or rent ISBN 9780887305191




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