McConnell, Economics AP Edition (A/P ECONOMICS)

Business & Money

McConnell, Campbell R.

Brue, Stanley L.

Flynn, Sean Masaki

Economics

McGraw-Hill.

This comprehensive introduction to the economics of health and health care, thoroughly develops and explains economic ideas and models, and reflects the full spectrum of the most current health economics literature. It provides readers with a solid working knowledge of the analytical tools of economics and econometrics—and applies them to contemporary health care issues. A focus on health care economic principles views consumer utility, and economic profit. KEY TOPICS: Content is organized by economic themes such as supply and demand, technology, labor issues, and the economics of information. Key chapters cover managed care; pharmaceuticals; cost-benefit analyses; labor markets and professional training; hospitals and long term care; government policies, intervention, and issues; and health systems reform. For individuals interested in the economic and administrative aspects of health care, and/or nursing and medical programs.

The Economics of Health and Health Care (100 Cases)

Folland, Sherman

Routledge

For undergraduate courses in Managerial Economics and first-year MBA students in departments of Economics and Finance. This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press-including numerous international examples-are incorporated into the chapters to reinforce the connection between economic and real business situations.

Managerial Economics: Economic Tools for Todays Decision Makers

Paul G. Keat

Philip K.Y. Young

Prentice Hall College Div

For undergraduate courses in Managerial Economics and first-year MBA students in departments of Economics and Finance.This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press-including numerous international examples-are incorporated into the chapters to reinforce the connection between economic and real business situations.

Managerial Economics: Economic Tools for Today's Decision Makers

Keat, Paul G.

Young, Philip K.Y.

Macmillan Coll Div

Intermediate Financial Management

Eugene F. Brigham

Dryden Pr

To accomplish your course goals, use this study guide to enhance your understanding of the text content and to be better prepared for quizzes and tests.  This convenient manual helps you assimilate and master the information encountered in the text through the use of practice exercises and applications, comprehensive review tools, and additional helpful resources.

Brigham, Eugene F.

Holt Rinehart Winston

“It’s a wonderful, splendid book—a book that should be read by every American, student or otherwise, who wants to understand his country, its true history, and its hope for the future.” —Howard Fast, author of Spartacus and The Immigrants
“[It] should be required reading.” —Eric Foner, New York Times Book Review
Library Journal calls Howard Zinn’s iconic A People's History of the United States “a brilliant and moving history of the American people from the point of view of those…whose plight has been largely omitted from most histories.” Packed with vivid details and telling quotations, Zinn’s award-winning classic continues to revolutionize the way American history is taught and remembered. Frequent appearances in popular media such as The Sopranos, The Simpsons, Good Will Hunting, and the History Channel documentary The People Speak testify to Zinn’s ability to bridge the generation gap with enduring insights into the birth, development, and destiny of the nation.

A People's History of the United States: 1492-2001

Zinn

Harper

"A wonderful, splendid book--a book that should be read by every American, student or otherwise, who wants to understand his country, its true history, and its hope for the future." --Howard Fast
With a new introduction by Anthony Arnove, this edition of the classic national bestseller chronicles American history from the bottom up, throwing out the official narrative taught in schools—with its emphasis on great men in high places—to focus on the street, the home and the workplace.
Known for its lively, clear prose as well as its scholarly research, A People's History of the United States is the only volume to tell America's story from the point of view of—and in the words of—America's women, factory workers, African-Americans, Native Americans, the working poor, and immigrant laborers. As historian Howard Zinn shows, many of our country's greatest battles—the fights for a fair wage, an eight-hour workday, child-labor laws, health and safety standards, universal suffrage, women's rights, racial equality—were carried out at the grassroots level, against bloody resistance.
Covering Christopher Columbus's arrival through President Clinton's first term, A People's History of the United States features insightful analysis of the most important events in our history.

A People's History of the United States (Harper Perennial Deluxe Editions)

Zinn, Howard

Harper Perennial Modern Classics

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. 
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Moore, Geoffrey A.

Harper Business

A People's History of the United States

"A wonderful, splendid book—a book that should be read by every American, student or otherwise, who wants to understand his country, its true history, and its hope for the future." –Howard Fast
With a new introduction by Anthony Arnove, this edition of the classic national bestseller chronicles American history from the bottom up, throwing out the official narrative taught in schools—with its emphasis on great men in high places—to focus on the street, the home and the workplace.
Known for its lively, clear prose as well as its scholarly research, A People's History of the United States is the only volume to tell America's story from the point of view of—and in the words of—America's women, factory workers, African-Americans, Native Americans, the working poor, and immigrant laborers. As historian Howard Zinn shows, many of our country's greatest battles—the fights for a fair wage, an eight-hour workday, child-labor laws, health and safety standards, universal suffrage, women's rights, racial equality—were carried out at the grassroots level, against bloody resistance.
Covering Christopher Columbus's arrival through President Clinton's first term, A People's History of the United States features insightful analysis of the most important events in our history.

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