Managerial Economics: Economic Tools for Today's Decision Makers

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Managerial Economics: Economic Tools for Today's Decision Makers image
ISBN-10:

0023622954

ISBN-13:

9780023622953

Released: Mar 01, 1992
Format: Hardcover, 641 pages

Description:

For undergraduate courses in Managerial Economics and first-year MBA students in departments of Economics and Finance.This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press-including numerous international examples-are incorporated into the chapters to reinforce the connection between economic and real business situations.

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