Managerial Economics: Economic Tools for Today's Decision Makers

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Managerial Economics: Economic Tools for Today's Decision Makers image
ISBN-10:

0130135380

ISBN-13:

9780130135384

Edition: Subsequent
Released: Jan 15, 2000
Publisher: Prentice-Hall
Format: Hardcover, 656 pages

Description:

This books presents readers with a unique and distinctive case study running throughout each chapter, focusing on the decision-making processes of a hypothetical company. The dynamic business setting that is the hypothetical "Global Foods" provides an interesting backdrop for the discussion of microeconomic theory and the tools of quantitative analysis used in management decision-making . Also covered by the authors are topics such as supply and demand, forecasting, cost, special pricing practices, and the role of the government in the market economy. For small business owners or large company management players who want to relate economic concepts, principles, and theories to their everyday business activity.

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