For undergraduate courses in Managerial Economics and first-year MBA students in departments of Economics and Finance.This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press-including numerous international examples-are incorporated into the chapters to reinforce the connection between economic and real business situations.

Managerial Economics: Economic Tools for Today's Decision Makers

Business & Money

Keat, Paul G.

Young, Philip K.Y.

Economics

Macmillan Coll Div

This books presents readers with a unique and distinctive case study running throughout each chapter, focusing on the decision-making processes of a hypothetical company. The dynamic business setting that is the hypothetical "Global Foods" provides an interesting backdrop for the discussion of microeconomic theory and the tools of quantitative analysis used in management decision-making . Also covered by the authors are topics such as supply and demand, forecasting, cost, special pricing practices, and the role of the government in the market economy. For small business owners or large company management players who want to relate economic concepts, principles, and theories to their everyday business activity.

Prentice-Hall

This distinctive book features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting that highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press—including numerous international examples—are incorporated into the chapters to reinforce the connection between economic and real business situations. Chapter topics cover supply and demand, demand elasticity, demand estimation, forecasting, the theory and estimation of production, the theory and estimation of cost, competition and monopoly, monopolistic competition and oligopoly, special pricing practices, economic decision making in the 21st century, capital budgeting, and risk and uncertainty. For today's managers in government and industry.

For managerial economics courses taught in business schools and economics departments. This text provides a vivid learning environment by integrating a running case study and providing a dynamic capstone case.

Managerial Economics: Economic Tools For Today's Decision Makers

Pearson College Div

KEY BENEFIT: This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.KEY TOPICS: Goals of a firm, supply and demand, elasticity, demand estimation and forecasting, theory and estimation of production and cost, pricing and output decisions of monopolies and oligopolies, special pricing practices, game theory and asymmetric information, capital budgeting, risk, and uncertainty, multinational corporations and globalization, government and industry challenges, managerial economics in the semiconductor industry. For business professionals looking to expand their knowledge of managerial and applied economics.

Managerial Economics (Study Guide)

KEY BENEFIT: This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. KEY TOPICS: Goals of a firm, supply and demand, elasticity, demand estimation and forecasting, theory and estimation of production and cost, pricing and output decisions of monopolies and oligopolies, special pricing practices, game theory and asymmetric information, capital budgeting, risk, and uncertainty, multinational corporations and globalization, government and industry challenges, managerial economics in the semiconductor industry. For business professionals looking to expand their knowledge of managerial and applied economics.

Managerial Economics: Economic Tools for Todays Decision Makers

See the best price to sell, buy, or rent books by Keat, Paul G.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Keat, Paul G.

See the best price to sell, buy, or rent books by Keat, Paul G.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Managerial Economics: Economic Tools for Today's Decision Makers

Managerial Economics: Economic Tools for Today's Decision Makers

Managerial Economics: Economic Tools for Today's Decision Makers

Managerial Economics: Economic Tools For Today's Decision Makers

Managerial Economics (Study Guide)

Managerial Economics: Economic Tools for Todays Decision Makers