Managerial Economics (Study Guide)
ISBN-10:
0132301032
ISBN-13:
9780132301039
Author(s): Keat, Paul G.; Young, Philip K.Y.
Edition: Study Guide
Released: Jan 01, 1996
Publisher: Prentice-Hall
Format: Paperback, 368 pages
Related ISBN: 9780023621833
Description:
KEY BENEFIT: This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.KEY TOPICS: Goals of a firm, supply and demand, elasticity, demand estimation and forecasting, theory and estimation of production and cost, pricing and output decisions of monopolies and oligopolies, special pricing practices, game theory and asymmetric information, capital budgeting, risk, and uncertainty, multinational corporations and globalization, government and industry challenges, managerial economics in the semiconductor industry. For business professionals looking to expand their knowledge of managerial and applied economics.
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