<p>Covering contemporary design and development issues, such as identifying customer needs, design for manufacturing, prototyping and industrial design, this text presents a set of step-by-step product development methodologies aimed at bringing together the marketing, design and manufacturing functions of an enterprise. Designed for graduate and senior undergraduate business, engineering and industrial design courses, this book uses integrative methodologies to facilitate problem-solving and decision-making among people with different disciplinary perspectives, reflecting the current industry trend to perform product design and development in cross-functional teams.</p>

Product Design and Development

Business & Money

Karl T. Ulrich

Management & Leadership

McGraw-Hill College

Product Design and Development, 4th Edition

<p>This book presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. It treats issues such as identifying customer needs, design for manufacturing, prototyping, and industrial design.</p>

Steven D. Eppinger

McGraw-Hill Education Singapore

McGraw-Hill.

Industries

Maria C. Yang

McGraw-Hill Companies

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Books by Karl T. Ulrich