Essentials of Marketing: A Global-Managerial Approach

Business & Money

Unknown Author

Economics

Richard d Irwin

The authors wrote this text based on their belief that the subject of financial accounting is inherently interesting, but financial textbooks are often not. They believe most financial accounting textbooks fail to demonstrate that accounting is an exciting field of study and one that is important to future careers in business. When writing this text, they considered career relevance as their guide when selecting material, and the need to engage the student as their guide to style, pedagogy, and design. The work successfully implements a real-world, single focus company approach in every chapter. The companies chosen are interesting and the decision-making focus shows the relevance of financial accounting regardless of whether the student has chosen to major in accounting.

Financial Accounting

Libby, Patricia A.

Short, Daniel G.

Libby,Robert

Accounting

Student Workbook to accompany Macroeconomics

Education & Teaching

Colander, David C.

Studying & Workbooks

This is a paperback volume taken from the successful hardcover mid-level International Economics textbook. The two paperback volumes are intended for separate quarter or shorter courses in international trade and monetary economics. They could also find use in MBA programs and other departments offering International Economics courses. The preface suggests chapters for one-semester comprehensive course.

International Economics: Payments, Exchange Rates & Macro Policy

Appleyard, Dennis R.

Field, Alfred J.

Negotiation

Negotiation is a critical skill needed for effective management. "Negotiation 4/e" explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and intergroup conflict and its resolution. It is relevant to a broad spectrum of management students, not only human resource management or industrial relations candidates.

Lewicki, Barry, Saunders, and Minton's: "Essentials of Negotiations, 3e" is a short paperback derivative from the main text, Negotiation. It explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and inter-group conflict and its resolution. Nine of the 13 chapters from the main text have been shortened by about 1/3 for this volume. The other four chapters of the main text have also been shortened and are downloadable from the book website.

Essentials of Negotiation

Roy J. Lewicki

Management & Leadership

Taking a strategic perspective, this text covers developments in retailing, and reflects the changing job market with the centralization of the buying function and limited jobs for buyers. Topics covered include category management, international sourcing decisions, activity-based costing, quick response inventory systems and data-based retailing. There is a new chapter on electronic retailing and location, and examples include international, service retailers and small/independent retailers.

Retailing Management/Intl Students Edition (The Irwin/McGraw-Hill Series in Marketing)

Weitz, Barton A.

Levy,Michael

Industries

Management: A Practical Introduction

Blending scholarship and imaginative writing, ASU business professor Kinicki (of Kreitner/Kinicki Organizational Behavior 5e) and writer Williams (of Williams/Sawyer Using Information Technology 5e) have created a highly readable introductory management text in an exciting magazine-like layout certain to be well received by todayâ€™s visually oriented students. The authors have structured Management as a series of two-page spreads (i.e., left and right facing pages) of 2 - 6 pages per section, to optimize learning by presenting information in easily mastered "bite-size" chunks. Besides presenting fundamental concepts of management, the book emphasizes practical advice throughout, expressed in the features "The Manager's Toolbox," "Practical Action" boxes, real-life "Example" boxes, real-life "Management in Action" and "Ethical Dilemma" cases, and the Web-based "Taking Something Practical Away from this Chapter."

KINICKI, ANGELO

Williams, Brian K.

This text for students on financial management considers contemporary issues featuring companies such as Netscape and America Online. The work contains examples and problems which require the application of several financial concepts.

Foundations of Financial Management

Block, Stanley B.

Hirt, Geoffrey A.

This includes a review and explanation of the learning objectives as well as multiple choice problems and short exercises. Unique is a series of articulation problems that require students to indicate how accounting events affect the elements of financial statements. It includes working papers in a few instances and a complete set of solutions.

Fundamental Financial Accounting Concepts

Edmonds, Thomas P.

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Books by Richard d Irwin