Retailing Management/Intl Students Edition (The Irwin/McGraw-Hill Series in Marketing)

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Retailing Management/Intl Students Edition (The Irwin/McGraw-Hill Series in Marketing) image
ISBN-10:

007115387X

ISBN-13:

9780071153874

Edition: 3
Released: Jan 01, 1998
Publisher: Richard d Irwin
Format: Hardcover, 0 pages

Description:

Taking a strategic perspective, this text covers developments in retailing, and reflects the changing job market with the centralization of the buying function and limited jobs for buyers. Topics covered include category management, international sourcing decisions, activity-based costing, quick response inventory systems and data-based retailing. There is a new chapter on electronic retailing and location, and examples include international, service retailers and small/independent retailers.

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