For freshman-level courses in Introductory Animal Science. This highly acclaimed, best-selling introduction to animal science explores the depth and breadth of both the livestock and poultry industries. It provides a sound overview of the biological principles of animal science (e.g. reproduction, genetics, nutrition, consumer products, etc.), and offers comprehensive coverage of the practical areas of breeding, feeding, and management of major farm animal species.

Scientific Farm Animal Production- An Introduction to Animal Science (Third Edition)

Business & Money

Robert E Taylor

Ralph Bogart

Job Hunting & Careers

Collier Macmillan

This 4th edition of Retailing, like much of retailing itself, has undergone significant changes from prior editions. We have added many new and exciting features, but still kept the writing style conversational. In fact, given the influence of the Internet, the continuing growth of the service industry, and the many changes in the world's economic systems, there has never been a more exciting time to study Retailing. As a result, every chapter of this edition features boxes covering these three topics in addition to the in-depth coverage within the text that you the reader have come to expect. Each chapter also has a fourth box that provides the reader with the Inside Story behind some recent retailing activity. As a result, we believe that students and instructors will like this edition even more than they did the highly-successful first three editions. A major contributor of the new ideas in this edition is our new co-author, Professor David Griffith. Dr. Griffith's interests and insights into e-tailing and the global retailing environment helped provide new focus for the text. We also believe that the students will appreciate his youthful insight into the world of retailing. And, if you happen to see a lot of Disney in this text, its attributable to David, a self proclaimed Walt Disney junkie who has visited every Disney theme park throughout the world.

Retailing

Patrick M. Dunne

Industries

South-Western

The Cold Start Problem: How to Start and Scale Network Effects

A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech's most successful products have solved the dreaded "cold start problem"--by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of "the network effect," where a product or service's value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they're messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them--much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and&nbsp;on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries.&nbsp; The Cold Start Problem&nbsp;reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.

Chen, Andrew

Harper Business

Two market experts deconstruct the drivers and inhibitors to innovation in the digital economy, explain how large tech companies can stifle disruption, assess the toll of their technologies on our well-being and democracy, and outline policy changes to take power&nbsp;away from big tech and return it to entrepreneurs. Silicon Valley's genius combined with limited corporate regulation promised a new age of technological innovation in which entrepreneurs would create companies that would in turn fuel unprecedented job growth.&nbsp;Yet disruptive innovation has stagnated even as the five leading tech giants, which account for approximately 25 percent of the S&P 500's market capitalization, are expanding to unimaginable scale and power. In How Big-Tech Barons Smash Innovation--and How to Strike Back, Ariel Ezrachi and Maurice E. Stucke explain why this is happening and what we can do to reverse it. While many distrust the Big-Tech Barons, the prevailing belief is that innovation is thriving online. It isn't. Rather than disruptive innovations that create significant value, we are getting technologies that primarily extract value and reduce well-being. Using vivid examples and relying on their work in the field, the authors explain how the leading tech companies design their sprawling ecosystems to extract more profits (while crushing any entrepreneur that poses a threat). As a result, we get less innovation that benefits us and more innovations that surpass the dreams of yesteryears' autocracies. The Tech Barons' technologies, which seek to decode our emotions and thoughts to better manipulate our behavior, are undermining political stability and democracy while fueling tribalism and hate. But it's not hopeless. The authors reveal that sustained innovation scales with cities not companies, and that we, as a society, should profoundly alter our investment strategy and priorities to certain entrepreneurs ("Tech Pirates") and cities' infrastructure.

How Big-Tech Barons Smash Innovation―and How to Strike Back

Ezrachi, Ariel

Stucke, Maurice E.

Reference

The reporter who broke the Houston Astros' cheating scandal reveals how a baseball team could so dramatically descend into corruption, with never-before-told details of a broken management culture, the once-revered leaders who enabled it and the scandal itself. 
Baseball, that old romantic game, has been defaced and consumed by corporate America. As Moneyball-thinking and Ivy League graduates grabbed hold of the sport, the Astros set out to build a cost-efficient winning machine on the principles of the outside business world, squeezing every dollar out of every transaction, player and employee. 
In less than a decade, ex-Astros general manager Jeff Luhnow helped revolutionize the game. He created an environment that led to one of the worst cheating scandals in baseball history, a Shakespearean tragedy of innovation and failed change management. Through years of extensive interviews, former Houston Chronicle beat writer Evan Drellich, now a national writer for The Athletic, delivers the definitive account of baseball’s most controversial franchise and how a modern baseball team truly works—without the usual myth-spinning. 
Drellich reveals the rise and fall of the Astros to be a collision of subcultures. The team’s top boss was a former McKinsey consultant who lived on the bleeding edge with no guardrails. He hired outsider after outsider to change the organization as quickly and cheaply as possible. The wins piled up, and so did the cash for the billionaire owner with a checkered business past. But not even a World Series title could cover up the rot. 
All of it came at a cost to fans, employees, and the sport on a whole. But as Winning Fixes Everything makes clear, “The Astros Way” isn’t going anywhere. Drellich uses the saga of the Astros’ scandal to detail the evolution of baseball itself.

Winning Fixes Everything: How Baseball's Brightest Minds Created Sports' Biggest Mess

Biographies & Memoirs

Drellich, Evan

Professionals & Academics

Harper

System Error: Where Big Tech Went Wrong and How We Can Reboot

Product Description 
A forward-thinking manifesto from three Stanford professors—experts who have worked at ground zero of the tech revolution for decades—which reveals how big tech’s obsession with optimization and efficiency has sacrificed fundamental human values and outlines steps we can take to change course, renew our democracy, and save ourselves.In no more than the blink of an eye, a naïve optimism about technology’s liberating potential has given way to a dystopian obsession with biased algorithms, surveillance capitalism, and job-displacing robots. Yet too few of us see any alternative to accepting the onward march of technology. We have simply accepted a technological future designed for us by technologists, the venture capitalists who fund them, and the politicians who give them free rein. 
It doesn’t need to be this way. 
System Error exposes the root of our current predicament: how big tech’s relentless focus on optimization is driving a future that reinforces discrimination, erodes privacy, displaces workers, and pollutes the information we get. This optimization mindset substitutes what companies care about for the values that we as a democratic society might choose to prioritize. Well-intentioned optimizers fail to measure all that is meaningful and, when their creative disruptions achieve great scale, they impose their values upon the rest of us. 
Armed with an understanding of how technologists think and exercise their power, three Stanford professors—a philosopher working at the intersection of tech and ethics, a political scientist who served under Obama, and the director of the undergraduate Computer Science program at Stanford (also an early Google engineer)—reveal how we can hold that power to account. 
Troubled by the values that permeate the university’s student body and its culture, they worked together to chart a new path forward, creating a popular course to transform how tomorrow’s technologists approach their profession. Now, as the dominance of big tech becomes an explosive societal conundrum, they share their provocative insights and concrete solutions to help everyone understand what is happening, what is at stake, and what we can do to control technology instead of letting it control us. 
 Review 
"Enough with the breathless dreams of digital utopias and poisonous polemics about technological dystopias! In 
System Error, we finally have a book about the digital revolution that is serious rather than sensationalistic. Read this if you want to understand how to shape our technological future and reinvigorate democracy along the way." -- 
Reed Hastings, co-founder and CEO of Netflix \n“ 
System Error offers a powerful account of how our lives, our politics, and our values have been reshaped by technology in ways that we are just starting to comprehend. Full of stories and insights, this remarkable book charts a path forward for creating a healthy digital future.” -- 
Darren Walker, President of the Ford Foundation\n"Albert Einstein once lamented that 'our technology has exceeded our humanity.' That danger is ever more pressing as powerful artificial intelligence technologies are transforming society at a pace never seen before. From the heart of Silicon Valley comes a profoundly important book that examines the ethical and social impact of the digital technologies and offers a more human-centered framework. This is a must-read for every student, engineer, businessperson, policymaker, or anyone who cares about our society’s collective future." -- 
Dr. Fei-Fei Li, Professor Computer Science, Co-Director of Stanford's Institute for Human-Centered AI, and member of the National Academies of Engineering and Medicine \n" 
System Error is a triumph: an analysis of the critical challenges facing our digital society that is as accessible as it is sophisticated. Best of all, the authors offer actual solutions for a reboot that are both timely and feasible." -- 
Anne-Marie Slaughter, CEO of New America

Reich, Rob

Sahami, Mehran

Weinstein, Jeremy M.

Pastoral Song: A Farmer's Journey

The acclaimed chronicle of the regeneration of one family's traditional English farm NATIONAL BESTSELLER * Winner of the Wainwright Prize for Nature Writing * Named "Nature Book of the Year" by the Sunday Times * New York Times Editors' Choice * Shortlisted for the Orwell Prize and the Royal Society of Literature's Ondaatje Prize * A BEST BOOK OF THE YEAR: Sunday Times, Financial Times, New Statesman, Independent, Telegraph, Observer, and Daily Mail "Superbly written and deeply insightful, the book captivates the reader until the journey's end."&nbsp;--&nbsp;Wall Street Journal The&nbsp;New York Times bestselling author of The Shepherd's Life profiles his family's farm across three generations, revealing through this intimate lens the profound global transformation of agriculture and of the human relationship to the land. As a boy, James Rebanks's grandfather taught him to work the land the old way. Their family farm in England's Lake District hills was part of an ancient agricultural landscape: a patchwork of crops and meadows, of pastures grazed with livestock, and hedgerows teeming with wildlife. And yet, by the time James inherited the farm, it was barely recognizable. The men and women had vanished from the fields; the old stone barns had crumbled; the skies had emptied of birds and their wind-blown song. Hailed as "a brilliant, beautiful book" by the Sunday Times (London), Pastoral Song (published in the United Kingdom under the title English Pastoral)&nbsp;is the story of an inheritance: one that affects us all. It tells of how rural landscapes around the world were brought close to collapse, and the age-old rhythms of work, weather, community and wild things were lost. And yet this elegy from the northern fells is also a song of hope: of how, guided by the past, one farmer began to salvage a tiny corner of England that was now his, doing his best to restore the life that had vanished and to leave a legacy for the future. This is a book about what it means to have love and pride in a place, and how, against all the odds, it may still be possible to build a new pastoral: not a utopia, but somewhere decent for us all. [Published in the United Kingdom as English Pastoral.]

Rebanks, James

Historical

Mariner Books

Product Description "System Error is a triumph: an analysis of the critical challenges facing our digital society that is as accessible as it is sophisticated." — Anne-Marie Slaughter, CEO of New AmericaA forward-thinking manifesto from three Stanford professors—experts who have worked at ground zero of the tech revolution for decades—which reveals how big tech’s obsession with optimization and efficiency has sacrificed fundamental human values and outlines steps we can take to change course, renew our democracy, and save ourselves.In no more than the blink of an eye, a naïve optimism about technology’s liberating potential has given way to a dystopian obsession with biased algorithms, surveillance capitalism, and job-displacing robots. Yet too few of us see any alternative to accepting the onward march of technology. We have simply accepted a technological future designed for us by technologists, the venture capitalists who fund them, and the politicians who give them free rein.It doesn’t need to be this way.System Error exposes the root of our current predicament: how big tech’s relentless focus on optimization is driving a future that reinforces discrimination, erodes privacy, displaces workers, and pollutes the information we get. This optimization mindset substitutes what companies care about for the values that we as a democratic society might choose to prioritize. Well-intentioned optimizers fail to measure all that is meaningful and, when their creative disruptions achieve great scale, they impose their values upon the rest of us.Armed with an understanding of how technologists think and exercise their power, three Stanford professors—a philosopher working at the intersection of tech and ethics, a political scientist who served under Obama, and the director of the undergraduate Computer Science program at Stanford (also an early Google engineer)—reveal how we can hold that power to account.Troubled by the values that permeate the university’s student body and its culture, they worked together to chart a new path forward, creating a popular course to transform how tomorrow’s technologists approach their profession. Now, as the dominance of big tech becomes an explosive societal conundrum, they share their provocative insights and concrete solutions to help everyone understand what is happening, what is at stake, and what we can do to control technology instead of letting it control us. Review "Enough with the breathless dreams of digital utopias and poisonous polemics about technological dystopias! In System Error, we finally have a book about the digital revolution that is serious rather than sensationalistic. Read this if you want to understand how to shape our technological future and reinvigorate democracy along the way." — Reed Hastings, co-founder and CEO of Netflix “System Error offers a powerful account of how our lives, our politics, and our values have been reshaped by technology in ways that we are just starting to comprehend. Full of stories and insights, this remarkable book charts a path forward for creating a healthy digital future.” — Darren Walker, President of the Ford Foundation"System Error is a triumph: an analysis of the critical challenges facing our digital society that is as accessible as it is sophisticated. Best of all, the authors offer actual solutions for a reboot that are both timely and feasible." — Anne-Marie Slaughter, CEO of New America"System Error is essential reading for those who want to unlock the positive power of technology to advance human progress. This brilliantly crafted book lays out a vision for how the government and private sector can work together to deploy technology in service of a better world. Reich, Sahami, and Weinstein elucidate some of the most complex challenges facing our society, and ultimately remind us that there is no substitute for moral responsibility and business practices that support the health and well-being of our communities." — Evan

Harper Paperbacks

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Geoffrey A. Moore

HarperBusiness

This text is developed for the first course in Farm Management, typically taken by a junior/senior level student. Designed to introduce students to the key concepts on how to effectively manage a farm business, the seventh edition provides students with the basic information needed to measure management performance, financial progress, and the financial condition of the farm business.

Farm management: Planning, control, and implementation

Kay, Ronald D

McGraw-Hill.

See the best price to sell, buy or rent books on the Industries subject. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Industries Books

See the best price to sell, buy or rent books on the Industries subject. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Scientific Farm Animal Production- An Introduction to Animal Science (Third Edition)

Retailing

The Cold Start Problem: How to Start and Scale Network Effects

How Big-Tech Barons Smash Innovation―and How to Strike Back

Winning Fixes Everything: How Baseball's Brightest Minds Created Sports' Biggest Mess

System Error: Where Big Tech Went Wrong and How We Can Reboot

Pastoral Song: A Farmer's Journey

System Error: Where Big Tech Went Wrong and How We Can Reboot

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Farm management: Planning, control, and implementation