Provides the student with an understanding of the inter-relationship of the various activities that retailers face daily. Shows how retailers must use both creativity &amp; analytical skills in order to solve the problems of today's fast-paced environment.

RETAILING,3E

Business & Money

Dunne, Patrick M.

Lusch, F.

Management & Leadership

South-Western College Pub

This 5th edition of Retailing, like much of retailing itself, has undergone significant changes from prior editions. In fact, given the influence of the Internet, the continuing growth of the service industry, and the many changes in the world's economic systems, there has never been a more exciting time to study retailing. As a result, every chapter of this edition includes up-to-date coverage on the latest trends and practices in the industry. Once again, the new edition contains the conversational writing style that this text has always had.

Retailing

Lusch, Robert F.

Marketing & Sales

Full color, completely current, and packed with practical applications, the sixth edition of the market-leading RETAILING delivers the inside track to the fast-moving retail industry. RETAILING is written by one of the most seasoned author teams in the market. Professor Dunne has more than 40 years of university teaching experience, nine books, and countless hours of consulting work to his credit. An authority in the area of marketing strategy and distribution systems, Professor Lusch has published 15 books. While others may focus on lackluster descriptions of retailers and their most mundane tasks, Dunne and Lusch bring retailing to life, covering the latest developments in the field and detailing behind-the-scenes stories in a conversational style filled with pictures and exhibits. It emphasizes the impact of technology and the Internet, as well as gives solid coverage to international topics and issues unique to service providers. This text also illustrates how retailing as a career choice can be fun, exciting, challenging, and rewarding. This excitement arises from selecting a merchandise assortment at market, determining how to present the merchandise in the store, developing a promotional program for the new assortment, or planning next season's sales -- all in an ever-changing economic environment. And the reward comes from doing this better than the competition. Helping students achieve their personal bests, RETAILING includes a thorough in-text study guide, which includes review questions, writing and speaking exercises, cases covering the gamut of retail operations, a computer spreadsheet case involving a small retail shop, and more. In addition, "Planning Your Own Retail Business" exercises give students experience grappling with the challenges managers/owners face in day-to-day operations, allowing readers to see firsthand the financial impact of retail decisions.

Industries

This book takes a practical approach to retailing, focusing on what someone entering the retail field needs to know. When theory is discussed it is explained but not analyzed.

Gable, Myron

South-Western Pub

Full-color, completely current, and packed with practical applications, the Eighth Edition of RETAILING puts students on the inside track to success in the fast-moving retail industry. RETAILING is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this market-leading text endorsement by the National Retailing Federation. While others may focus on lackluster descriptions of retailers and their most mundane tasks, Dunne, Lusch, and Carver bring retailing to life, covering the latest developments in the field and detailing behind-the-scenes stories in a conversational style enlivened by full-color pictures and illustrations. RETAILING emphasizes the impact of technology and the Internet, as well as giving solid coverage to international topics and issues unique to service providers. The text also includes a thorough, integrated study guide with review questions, writing and speaking exercises, cases covering diverse retail operations, a computer spreadsheet case, and more. In addition, "Planning Your Own Retail Business" exercises focus on problems small business managers and owners face in day-to-day operations, helping students appreciate the financial impact of retail decisions. This engaging, reader-friendly text vividly illustrates how fun, exciting, challenging, and rewarding a career in retailing can be, even while helping students hone their skills and creativity to stay ahead of the competition and navigate an ever-changing economic environment. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

Carver, James R.

Cengage Learning

RETAILING, 9E covers the fundamental areas and issues required for success in retailing with an approach specifically crafted to address your learning preferences and needs. Its concise chapters encourage you to develop entrepreneurial ideas and interests in a systematic, logical fashion. This edition's comprehensive, up-to-date presentation features news articles, retailing phenomena from around the world, cutting-edge technologies, and inside stories about leading retail decision-makers. The only text of its kind endorsed by the world's largest retail trade association -- the National Retail Federation (NRF) -- RETAILING uses a conversational writing-style that moves beyond memorizing dates, statistics, or definitions to focus on synthesizing information into a coherent plan that addresses the customers' needs and wants. The book's website is consistently updated for your use in case work or presentations and to ensure a fresh, relevant understanding of today's retailing industry.

The new, Seventh Edition of RETAILING, like much of retailing itself, has undergone significant changes. In fact, given the influence of the Internet, the continuing growth of the service industry, and ongoing changes in the global economy, there has never been a more exciting time to study retailing. As a result, every chapter of this edition includes up-to-date information on the latest trends and practices in this dynamic, fast-paced industry. Even so, the Seventh Edition maintains the text's signature in-depth coverage of fundamental retailing principles, enlivened by the authors' conversational writing style, abundant real-world examples, behind-the-scenes insights, and a vibrant, full-color format.

See the best price to sell, buy, or rent books by Dunne, Patrick M.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Dunne, Patrick M.

See the best price to sell, buy, or rent books by Dunne, Patrick M.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

RETAILING,3E

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing