Marketing, 2nd Cdn Ed. With Connect Access Card

Business & Money

Dhruv Grewal

Michael Levy

Ajax Persaud

Shirley Lichti

Marketing & Sales

McGraw-Hill Ryerson Higher Education; Canadian edi

Marketing: Canadian Edition

McGraw-Hill Ryerson Higher Education

M: MARKETING is the newest Principles of Marketing textbook on the market, and was created with students' and professors' needs in mind. The content is the same as in the hard bound Grewal/Levy 1/e, except that a few of the chapters are combined. Students receive a cost-effective, easy to read text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information we know they cover in Principles of Marketing - yet in a more condensed format that is easier for students to cover. It also contains gradable online assignments for instructors to assign. MARKETING also includes comprehensive teaching support and online supplements.

Marketing

McGraw-Hill Medical Publishing

Grewal/Levy is the first Principles of Marketing text to be written from the ground up using the new definition and its value focus. In keeping with the value theme of the text, the authors met face to face with more than 150 instructors and walked through each chapter of the text and each supplement of the package in order to provide the most current, useful text and package on the market. Other themes that permeate throughout the text are: services, ethics, global marketing and the power of the internet. Because services marketing and ethics in marketing play such vital roles in marketing practice today, the authors have dedicated an entire chapter to each of these concepts. The authors provide adding value, superior service, ethical and societal dilemmas and the power of the internet examples throughout, and everywhere these themes fit. The authors have also been careful to integrate the 4Ps of marketing with the overriding value theme.

M: Marketing

McGraw-Hill.

M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind. <ul>
<li>Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. </li>
<li>Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. </li>
<li>Online gradable assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors. </li>
<li>
M:Marketing 2e also includes unmatched teaching support.</li>
</ul>

M Marketing

McGraw-Hill Higher Education

Marketing book with Access Card (unused). I ship from California.

McGraw Hill LLC

Looseleaf for Marketing (2024 Release)

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Books by Dhruv Grewal