The Canadian Edition of A Preface to Marketing Management delivers the basic principles of marketing in a format praised for its organization, clarity and brevity. In providing an overview of the critical issues in marketing management, Canadian text author Mark Vandenbosch-one of the lead researchers in Canada for Marketing Management―has included a range of cases, examples and statistics for a Canadian audience. Large well-known names such as Loblaws, Bombardier and Research In Motion, to smaller, innovative companies, like Mallory Industries (car detailing accessories) and Vacances Tours Mont-Royal (vacation packages), are represented. For instructors who assign cases, readings, simulations, or offer modules on marketing management for MBA cases, Peter's brief format is a perfect fit. New to the Canadian edition are two-part case vignettes opening and ending each chapter, end-of-chapter Internet Exercises and updated Marketing Highlight Boxes. All chapters contain new additional references for student use.

Marketing Management, Cdn edition

Business & Money

J. Paul Peter

James H. Donnelly, Jr.

Mark B. Vandenbosch

Marketing & Sales

McGraw-Hill/Ryerson

"Marketing Management, 9/e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Marketing Management

McGraw-Hill Higher Education

This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp

Marketing Management: Knowledge & Skills

Irwin/McGraw-Hill

Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 45 cases (16 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.

Marketing Management: Knowledge and Skills

McGraw-Hill/Irwin

Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Marketing Management: Knowledge and Skills, 10th Edition

Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Marketing Management: Knowledge and Skills, 11th Edition

McGraw-Hill Education

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