Marketing Management: Knowledge & Skills

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Marketing Management: Knowledge & Skills image
ISBN-10:

0072315571

ISBN-13:

9780072315578

Edition: 6th Revised ed.
Released: Jun 30, 2000
Format: Hardcover, 896 pages

Description:

This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp

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