Marketing Management: Knowledge & Skills
ISBN-10:
0072315571
ISBN-13:
9780072315578
Author(s): J. Paul Peter; James H. Donnelly, Jr.
Edition: 6th Revised ed.
Description:
This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp
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