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Marketing Management: Knowledge and Skills, 11th Edition

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Marketing Management: Knowledge and Skills, 11th Edition image
ISBN-10:

0077861051

ISBN-13:

9780077861056

Author(s): J. Paul Peter; James H. Donnelly, Jr.
Edition: 11th
Released: Oct 11, 2012
Publisher: McGraw-Hill Education
Format: Hardcover, 816 pages
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Description:

Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Best prices to buy, sell, or rent ISBN 9780077861056

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