Marketing Management, Cdn edition
Description:
The Canadian Edition of A Preface to Marketing Management delivers the basic principles of marketing in a format praised for its organization, clarity and brevity. In providing an overview of the critical issues in marketing management, Canadian text author Mark Vandenbosch-one of the lead researchers in Canada for Marketing Management―has included a range of cases, examples and statistics for a Canadian audience. Large well-known names such as Loblaws, Bombardier and Research In Motion, to smaller, innovative companies, like Mallory Industries (car detailing accessories) and Vacances Tours Mont-Royal (vacation packages), are represented. For instructors who assign cases, readings, simulations, or offer modules on marketing management for MBA cases, Peter's brief format is a perfect fit. New to the Canadian edition are two-part case vignettes opening and ending each chapter, end-of-chapter Internet Exercises and updated Marketing Highlight Boxes. All chapters contain new additional references for student use.
Best prices to buy, sell, or rent ISBN 9780070939882
Frequently Asked Questions about Marketing Management, Cdn edition
The price for the book starts from $86.74 on Amazon and is available from 2 sellers at the moment.
If you’re interested in selling back the Marketing Management, Cdn edition book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Marketing Management, Cdn edition book, the best buyback offer comes from and is $ for the book in good condition.
Not enough insights yet.
Not enough insights yet.