Marketing Management, Cdn edition

Marketing Management, Cdn edition image
ISBN-10:

0070939888

ISBN-13:

9780070939882

Edition: 1
Released: Jan 01, 2008
Format: Paperback, 259 pages
to view more data

Description:

The Canadian Edition of A Preface to Marketing Management delivers the basic principles of marketing in a format praised for its organization, clarity and brevity. In providing an overview of the critical issues in marketing management, Canadian text author Mark Vandenbosch-one of the lead researchers in Canada for Marketing Management―has included a range of cases, examples and statistics for a Canadian audience. Large well-known names such as Loblaws, Bombardier and Research In Motion, to smaller, innovative companies, like Mallory Industries (car detailing accessories) and Vacances Tours Mont-Royal (vacation packages), are represented. For instructors who assign cases, readings, simulations, or offer modules on marketing management for MBA cases, Peter's brief format is a perfect fit. New to the Canadian edition are two-part case vignettes opening and ending each chapter, end-of-chapter Internet Exercises and updated Marketing Highlight Boxes. All chapters contain new additional references for student use.












We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.