A Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing)

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A Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing) image
ISBN-10:

0071198717

ISBN-13:

9780071198714

Author(s): Peter, J. Paul
Format: Paperback

Description:

This text is intended to serve as an overview/framework of critical issues of marketing management. It aims to reinforce the cross-functional nature of marketing and includes material on relationship marketing as well as creativity, vision, values and strategic partnerships.

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