This text is intended to serve as an overview/framework of critical issues of marketing management. It aims to reinforce the cross-functional nature of marketing and includes material on relationship marketing as well as creativity, vision, values and strategic partnerships.

A Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing)

Business & Money

Peter, J. Paul

Management & Leadership

McGraw/Irwin,2002 9TH EDITION

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Books by McGraw/Irwin,2002 9TH EDITION

See the best price to sell, buy or rent books by the McGraw/Irwin,2002 9TH EDITION publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

A Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing)