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Marketing management: Knowledge and skills : text, analysis, cases, plans

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Marketing management: Knowledge and skills : text, analysis, cases, plans image
ISBN-10:

0256030731

ISBN-13:

9780256030730

Author(s): Peter, J. Paul
Released: Jan 01, 1986
Publisher: Business Publications
Format: Hardcover, 730 pages
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Description:

This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp

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