Marketing management: Knowledge and skills : text, analysis, cases, plans
Description:
This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp
Best prices to buy, sell, or rent ISBN 9780256030730
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J. Paul Peter; James H. Donnelly, Jr.
Edition:8th
ISBN-13:9780071107228
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James H Donnelly Jr J Paul Peter
Edition:Sixth
ISBN-13:9780071181303
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J. Paul Peter; James H. Donnelly
Edition:7Rev Ed
ISBN-13:9780071215053
Marketing Management: Knowledge and Skills
J. Paul Peter
Edition:10
ISBN-13:9780071221122
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