Marketing management: Knowledge and skills : text, analysis, cases, plans

Marketing management: Knowledge and skills : text, analysis, cases, plans image
ISBN-10:

0256030731

ISBN-13:

9780256030730

Author(s): Peter, J. Paul
Released: Jan 01, 1986
Format: Hardcover, 730 pages
to view more data

Description:

This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp











We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.