Marketing Management: Knowledge and Skills (MCGRAW HILL/IRWIN SERIES IN MARKETING)
0256137277
9780256137279
Description:
This text/casebook covers basic marketing principles, marketing problem analysis, and developing original marketing plans, and analyzes marketing management and strategic marketing cases from various industries and time periods. Details essentials of marketing research, consumer and organizational buyer behavior, new product planning, distribution and pricing, and international marketing. Includes b&w photos and two-color diagrams. Annotation copyright Book News, Inc. Portland, Or.
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