This text/casebook covers basic marketing principles, marketing problem analysis, and developing original marketing plans, and analyzes marketing management and strategic marketing cases from various industries and time periods. Details essentials of marketing research, consumer and organizational buyer behavior, new product planning, distribution and pricing, and international marketing. Includes b&amp;w photos and two-color diagrams. Annotation copyright Book News, Inc. Portland, Or.

Marketing Management: Knowledge and Skills (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Business & Money

Peter, J. Paul

Donnelly, James H.

Management & Leadership

Richard d Irwin

Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

A Preface to Marketing Management

Economics

McGraw-Hill.

See the best price to sell, buy, or rent books by Donnelly, James H.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Donnelly, James H.