Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility.  The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies.  The six stage learning approach is the focus of the seven unique sections of the book.  Each section has as its objective either knowledge enhancement or skill development, or both.  The framework and structure of the book is integrated throughout the sections of the new edition.  The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Marketing Management: Knowledge and Skills: Text, Analysis, Cases, Plans

Business & Money

Peter, J. Paul

Management & Leadership

Bpi/Irwin

<p>The text takes an interdisciplinary approach utilizing elements of law, political economy, international business, ethics, social responsibility and management. The author's primary goal is to produce a compelling holistic picture of the concepts by giving extensive attention to readings, provocative quotes and factual details. Students learn not merely the law but the law in context.</p>

Law, Business, and Society

McAdams, Tony

Rules & Procedures

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