Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)
Description:
Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and extremely current examples. This author team is best known for their ability to tie the topics back to marketing decision making and strategic planning.
Best prices to buy, sell, or rent ISBN 9780072416886
Frequently Asked Questions about Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)
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