Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

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Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk) image
ISBN-10:

0072416882

ISBN-13:

9780072416886

Edition: 8
Released: Jun 26, 2000
Format: Hardcover, 704 pages

Description:

Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and extremely current examples. This author team is best known for their ability to tie the topics back to marketing decision making and strategic planning.

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