consumer behavior with ddb life style st

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consumer behavior with ddb life style st image
ISBN-10:

0071109153

ISBN-13:

9780071109154

Author(s): Hawkins
Edition: 10th Revised edition
Released: Jan 01, 2006
Format: Paperback, 790 pages

Description:

Consumer Behavior, 9/e, by Hawkins, Best, and Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

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