Consumer Behaviour: Building Marketing Strategy (The Irwin/McGraw-Hill Series in Marketing)
Description:
This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic.
Best prices to buy, sell, or rent ISBN 9780071177948
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Consumer Behavior: Building Marketing Strategy, 11th Edition by Hawkins (2009-02-01)
Hawkins
Edition:11Rev Ed
ISBN-13:9780070171008
Consumer Behavior (building marketing strategy 10th International Edition)
del hawkins
Edition:10th International
ISBN-13:9780071106689
consumer behavior with ddb life style st
Hawkins
Edition:10th Revised edition
ISBN-13:9780071109154
Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)
Hawkins, Del I.; Coney, Kenneth A.
Edition:9
ISBN-13:9780071214698
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