Consumer Behaviour: Building Marketing Strategy (The Irwin/McGraw-Hill Series in Marketing)

Consumer Behaviour: Building Marketing Strategy (The Irwin/McGraw-Hill Series in Marketing) image
ISBN-10:

0071177949

ISBN-13:

9780071177948

Author(s): Hawkins; Best
Edition: 8
Released: Aug 01, 2000
Format: Paperback
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Description:

This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic.











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