This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic.

Consumer Behaviour: Building Marketing Strategy (The Irwin/McGraw-Hill Series in Marketing)

Business & Money

Hawkins

Best

Coney

Marketing & Sales

McGraw-Hill Education - Europe

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See the best price to sell, buy, or rent books by Best. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Consumer Behaviour: Building Marketing Strategy (The Irwin/McGraw-Hill Series in Marketing)