<p>This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.</p>

Consumer Behavior: Building Marketing Strategy, 11th Edition by Hawkins (2009-02-01)

Hawkins

McGraw-Hill Higher Education

<p>Consumer Behavior, 9/e, by Hawkins, Best, and Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.</p>

consumer behavior with ddb life style st

Business & Money

McGraw-Hill Education

This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic.

Consumer Behaviour: Building Marketing Strategy (The Irwin/McGraw-Hill Series in Marketing)

Best

Coney

Marketing & Sales

McGraw-Hill Education - Europe

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Books by Hawkins