Books by Best, Roger J.

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Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk) image

Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

Author(s): Best, Roger J.
ISBN-13: 9780072416886
Edition: 8
Released: Jun 26, 2000
Format: Hardcover, 704 pages
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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk) image

Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)

Author(s): Hawkins, Delbert
ISBN-13: 9780072865493
Edition: 9
Released: Mar 12, 2003
Format: Hardcover, 768 pages
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Consumer Behavior: Building Marketing Strategy image

Consumer Behavior: Building Marketing Strategy

Author(s): Best, Roger J.
ISBN-13: 9780073101378
Edition: TENTH EDITION
Released: Jan 01, 2007
Format: Hardcover, 790 pages
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Market-Based Management (3rd Edition) image

Market-Based Management (3rd Edition)

Author(s): Best, Roger J.
ISBN-13: 9780130082183
Edition: 3rd
Publisher: Prentice-Hall
Released: Jan 01, 2002
Format: Paperback, 432 pages
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Market-Based Management: Strategies for Growing Customer Value and Profitability (2nd Edition) image

Market-Based Management: Strategies for Growing Customer Value and Profitability (2nd Edition)

Author(s): Best, Roger J.
ISBN-13: 9780130145468
Edition: Second Edition
Publisher: Prentice-Hall
Released: Nov 02, 1999
Format: Paperback, 416 pages
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Market-Based Management: Strategies For Growing Customer Value And Profitability image

Market-Based Management: Strategies For Growing Customer Value And Profitability

Author(s): Best, Roger J.
ISBN-13: 9780131469563
Edition: 4
Released: Jan 01, 2005
Format: Paperback, 506 pages
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Market-Based Management: Strategies for Growing Customer Value and Profitability image

Market-Based Management: Strategies for Growing Customer Value and Profitability

Author(s): Best, Roger J.
ISBN-13: 9780132336536
Edition: 5
Released: Jan 01, 2008
Format: Paperback, 515 pages
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