Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
Description:
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Best prices to buy, sell, or rent ISBN 9780072865493
Frequently Asked Questions about Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
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The Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk) book is in very low demand now as the rank for the book is 9,510,542 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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