Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)

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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk) image
ISBN-10:

0072865490

ISBN-13:

9780072865493

Edition: 9
Released: Mar 12, 2003
Format: Hardcover, 768 pages

Description:

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

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