Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)

(1)
Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk) image
ISBN-10:

0072865490

ISBN-13:

9780072865493

Edition: 9
Released: Mar 12, 2003
Format: Hardcover, 768 pages

Description:

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Best prices to buy, sell, or rent ISBN 9780072865493




Related Books

Frequently Asked Questions about Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)

You can buy the Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk) book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from and is $ for the .

The price for the book starts from $16.91 on Amazon and is available from 5 sellers at the moment.

If you’re interested in selling back the Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk) book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.

As for the Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk) book, the best buyback offer comes from and is $ for the book in good condition.

The Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk) book is in very low demand now as the rank for the book is 9,254,806 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

Not enough insights yet.