Market-Based Management: Strategies for Growing Customer Value and Profitability
Description:
This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management–with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy.
Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth–giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies.
For anyone interested in strategic marketing.
Best prices to buy, sell, or rent ISBN 9780132336536
Related Books
- 1
- 2
- 3
- 4
- Market-Based Management: Strategies for Growing Customer Value and ProfitabilityRoger J. BestEdition:1ISBN-13:9780131064850
- Market-Based Management (3rd Edition)Best, Roger J.Edition:3rdISBN-13:9780130082183
- Market-Based Management: Strategies for Growing Customer Value and Profitability (2nd Edition)Best, Roger J.Edition:Second EditionISBN-13:9780130145468
- Market-Based ManagementBest, RogerEdition:6ISBN-13:9780130387752
- Market-Based Management: Strategies for Growing Customer Value and ProfitabilityRoger J. BestEdition:1ISBN-13:9780131064850
- Market-Based Management (3rd Edition)Best, Roger J.Edition:3rdISBN-13:9780130082183
Frequently Asked Questions about Market-Based Management: Strategies for Growing Customer Value and Profitability
The price for the book starts from $9.25 on Amazon and is available from 18 sellers at the moment.
If you’re interested in selling back the Market-Based Management: Strategies for Growing Customer Value and Profitability book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Market-Based Management: Strategies for Growing Customer Value and Profitability book, the best buyback offer comes from and is $ for the book in good condition.
The Market-Based Management: Strategies for Growing Customer Value and Profitability book is in very low demand now as the rank for the book is 1,492,376 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
Not enough insights yet.