Market-Based Management: Strategies for Growing Customer Value and Profitability
Description:
This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management–with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy.
Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth–giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies.
For anyone interested in strategic marketing.
Best prices to buy, sell, or rent ISBN 9780132336536
Frequently Asked Questions about Market-Based Management: Strategies for Growing Customer Value and Profitability
The price for the book starts from $9.69 on Amazon and is available from 15 sellers at the moment.
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The Market-Based Management: Strategies for Growing Customer Value and Profitability book is in very low demand now as the rank for the book is 2,499,285 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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