Market-Based Management
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Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
Best prices to buy, sell, or rent ISBN 9780130387752
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- Market-Based Management (3rd Edition)Best, Roger J.Edition:3rdISBN-13:9780130082183
Frequently Asked Questions about Market-Based Management
The price for the book starts from $17.51 on Amazon and is available from 32 sellers at the moment.
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The Market-Based Management book is in very low demand now as the rank for the book is 691,702 at the moment. It's a very low rank, and the book has minimal sales on Amazon.
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