Market-Based Management

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Market-Based Management image
ISBN-10:

0130387754

ISBN-13:

9780130387752

Author(s): Best, Roger
Edition: 6
Released: Jan 09, 2012
Publisher: Pearson
Format: Paperback, 576 pages

Description:

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Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

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