Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

Hawkins, Del I.

Coney, Kenneth A.

Business & Money

McGraw-Hill.

<p>Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and extremely current examples. This author team is best known for their ability to tie the topics back to marketing decision making and strategic planning.</p>

Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

Best, Roger J.

Hawkins, Delbert I

Marketing & Sales

McGraw-Hill/Irwin

<p>Consumer Behavior, 9/e, by Hawkins, Best, &amp; Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.</p>

McGraw-Hill College

Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)

Hawkins, Delbert

Best, Roger

Coney, Kenneth

Economics

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Books by Coney, Kenneth A.