Marketing

MARKETING

Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Business & Money

William Rudelius

Roger Kerin

Frederick Crane

Steven Hartley

Kerin

Roger A.

Hartley Eric N.

Marketing & Sales

McGraw-Hill Ryerson Higher Education

"Marketing, 8e" by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. This edition is available in both print version and interactive /online version via PowerText, an integrated learning experience that combines the traditional content of a textbook with the media-rich environment of the Internet and both versions are supported by a dramatically expanded and improved multimedia teaching package.

Marketing With Cd-Rom and Powerweb

Steven W. Hartley

Eric N. Berkowitz

Hartley Kerin

McGraw-Hill.

This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.

Roger A. Kerin

Irwin/McGraw-Hill

McGraw-Hill College

Marketing, The Core, 2nd Edition, Paperback Cover.

Marketing: The Core, 2nd Edition

Education & Teaching

Schools & Teaching

The Study Guide enables the students to learn and apply marketing principles instead of simply memorizing facts for an examination. The Study Guide includes chapter outlines for student note-taking, sample tests, critical thinking questions, and flash cards.

Management & Leadership

Richard d Irwin

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Books by William Rudelius