Marketing

MARKETING

Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Business & Money

William Rudelius

Roger Kerin

Frederick Crane

Steven Hartley

Kerin

Roger A.

Hartley Eric N.

Marketing & Sales

McGraw-Hill Ryerson Higher Education

<p>This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.</p>

Roger A. Kerin

Steven W. Hartley

Eric N. Berkowitz

McGraw-Hill College

<p>Marketing, The Core, 2nd Edition, Paperback Cover.</p>

Marketing: The Core, 2nd Edition

Education & Teaching

Schools & Teaching

Irwin/McGraw-Hill

The Study Guide enables the students to learn and apply marketing principles instead of simply memorizing facts for an examination. The Study Guide includes chapter outlines for student note-taking, sample tests, critical thinking questions, and flash cards.

Management & Leadership

Richard d Irwin

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Books by William Rudelius