Marketing

Business & Money

Roger A. Kerin

Eric N. Berkowitz

Frederick G. Crane

Management & Leadership

McGraw-Hill/Ryerson

Marketing : The Core

Education & Teaching

Schools & Teaching

McGraw-Hill Ryerson Higher Education

This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.

Steven W. Hartley

William Rudelius

Marketing & Sales

Irwin/McGraw-Hill

MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package. The Core distills Marketingâs 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester/quarter. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format thatâs equally kind to both the eyes and the pocketbook. The Core is more than just a âbaby Kerinâ; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

Marketing: The Core (Mcgraw-Hill/Irwin Series in Marketing)

Mcgraw-Hill (Tx)

McGraw-Hill College

Marketing, The Core, 2nd Edition, Paperback Cover.

Marketing: The Core, 2nd Edition

Richard d Irwin

The Study Guide enables the students to learn and apply marketing principles instead of simply memorizing facts for an examination. The Study Guide includes chapter outlines for student note-taking, sample tests, critical thinking questions, and flash cards.

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Books by Roger A. Kerin