Marketing

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Marketing image
ISBN-10:

0070898332

ISBN-13:

9780070898332

Edition: Canadian
Released: Nov 15, 2002
Format: Hardcover, 700 pages

Description:

Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

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