Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Description:
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
Best prices to buy, sell, or rent ISBN 9781841120638
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- Crossing the Chasm: Marketing and Selling Technology Products to Mainstream CustomersMoore, Geoffrey A.Edition:Copyright 1991ISBN-13:9780887305191
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersGeoffrey A. MooreEdition:RevisedISBN-13:9780060517120
- Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)Moore, Geoffrey A.Edition:3ISBN-13:9780062292988
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersGeoffrey A. MooreEdition:RevisedISBN-13:9780066620022
- Crossing the Chasm: Marketing and Selling Technology Products to Mainstream CustomersMoore, Geoffrey A.Edition:Copyright 1991ISBN-13:9780887305191
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersGeoffrey A. MooreEdition:RevisedISBN-13:9780060517120
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