Marketing: An Introduction

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Marketing: An Introduction image
ISBN-10:

0273762605

ISBN-13:

9780273762607

Author(s): Gary Armstrong
Edition: 2nd
Released: Jan 01, 2012
Format: Paperback, 632 pages

Description:

The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

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