Marketing: An Introduction, 7th Edition

(10)
Marketing: An Introduction, 7th Edition image
ISBN-10:

0131424106

ISBN-13:

9780131424104

Edition: 7th
Released: Jan 01, 2004
Format: Paperback, 720 pages

Description:

This accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way. The new edition is an even more effective text than its predecessors: it is complete, easy to manage, and explains how marketing affects the big picture in business and influences specific company divisions like accounting, information technologies, finance, operations, and human resources. Updated to present the latest marketing thinking, it builds upon a framework which positions marketing as the art and science of creating value for customers in order to capture value from customers in return. An excellent resource and tool for those employed in the field of marketing and sales; especially helpful for employees of global companies.

Best prices to buy, sell, or rent ISBN 9780131424104




Related Books

Frequently Asked Questions about Marketing: An Introduction, 7th Edition

You can buy the Marketing: An Introduction, 7th Edition book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from and is $ for the .

The price for the book starts from $5.47 on Amazon and is available from 18 sellers at the moment.

If you’re interested in selling back the Marketing: An Introduction, 7th Edition book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.

As for the Marketing: An Introduction, 7th Edition book, the best buyback offer comes from and is $ for the book in good condition.

The Marketing: An Introduction, 7th Edition book is in very low demand now as the rank for the book is 4,863,800 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

Not enough insights yet.